Field notes from marketing operations, one launch at a time.

Marketo's Import Leads agent walkthrough: CSV upload, fuzzy column mapping, data quality rules, PII consent, and importing into a Marketo static list.

Adobe's new Import Leads agent for Marketo Engage is a strong starting point for AI-powered list operations. Here's what we've learned building across the full workflow.

Adobe's Marketo MCP works straight from a Claude chat — no skill needed. Three quick prompts, one full campaign inventory. Watch the walkthrough.

Adobe's Marketo MCP exposes smart list rule editing and flow step authoring — APIs the public REST endpoints never supported. Here's what's now possible.

New HBR research finds marketers report more AI-driven cognitive exhaustion than any other function. The fix isn't more AI, it's AI that absorbs toil.

Notes from Adobe Summit: agents, the Composable AI Fabric, and the real AI adoption blocker P&G's CEO named — UX friction, not platform reach.

Adobe's Marketo MCP ships at Summit next week. A cheat sheet on MCPs, Claude Chat vs. Code vs. Cowork, and where Claude Skills fit in alongside them.

Document any Marketo program in minutes. Our new free Claude skill reads the program, maps every campaign and token, and flags broken parts automatically.

Adobe's new Marketo Engage MCP plus allGood's free Claude skills build a full program — create, tokenize, and brief — in minutes. Watch the walkthrough.

Set up Adobe's new Marketo MCP in Claude Desktop without losing your mind. The gotchas, the working config, and what you can ask Claude once it's connected.

Rebuilding the same document every time a new program launches? This free Claude skill for Marketo builds campaign briefs.

Stop spending hours on email audits. Upload your report and get benchmarks, trends, and a 90-day action plan in minutes.

Two ways to install Claude skills in under two minutes — via the allGood plugin or by uploading a skill file directly.

Set up Claude Desktop for file-based data analysis in minutes. A step-by-step guide for marketers who need answers from spreadsheets without writing code.

Mary is now an AI Campaign Operations Manager who takes a brief, builds the plan, and orchestrates work through launch.

Campaign execution got faster, but coordination didn't. Learn why approvals, handoffs, and dependencies are the real bottleneck for Marketing Ops teams today.

AI-powered marketing email reply management outperforms Drift Email rules on accuracy, compliance, and revenue. See how reasoning-based classification handles the replies that keywords miss.

HubSpot demoed an AI-powered list upload at Inbound. Here is what impressed us, where it overlaps with allGood, and why edge cases define production-ready AI.

Drift Email rules miss nuance and leak pipeline. See how reasoning-based AI reply management recovers lost leads, enforces compliance, and protects revenue.

70% of leads disappear between marketing and sales. Learn what causes the marketing black hole and how better systems can close it.

allGood raises $3M pre-seed led by Engineering Capital and launches Mary, the first AI marketing operations assistant that handles campaigns, lists, and lead prioritization.

Generative AI is reshaping marketing teams from specialists to generalists. Learn how AI eliminates handoffs and accelerates campaign execution.

A five-level framework for generative AI-driven B2B personalization, from basic location awareness to predictive content that mirrors how Netflix and Amazon already engage consumers.

Replace brittle Marketo and HubSpot title-matching rules with AI-powered lead segmentation. Three steps to classify B2B leads by persona automatically.

The traditional buyer journey is a myth. Learn how AI discovered 1,300+ unique conversion paths and why custom campaigns beat predetermined funnels every time.

Most B2B 'personalization' just mail-merges a first name. Learn why real personalization means anticipating buyer intent, not referencing job titles.