Marketing Automation that is rebuilt for AI.

allGood is an AI marketing automation platform for B2B teams. allGood runs the work behind pipeline across your existing stack: building campaigns from a brief, cleaning and enriching lead lists, routing inbounds to the right rep, and handling every reply to your campaign inboxes. Each of those is a capability of the same platform, and each one can be bought on its own — most teams start with one and add the others as they go.

allGood Email Reply Management is the email reply management capability of allGood, available on its own or alongside the rest of the platform. It reads every reply to your campaign inboxes with AI reasoning — routing real buyers to sales in minutes, honoring opt-outs, and syncing job changes and new contacts to your CRM. Salesloft is sunsetting Drift Email and recommends allGood as its replacement.

allGood covers the rest of the campaign loop: Campaign Builder turns a brief into copy, creative and a live program in your MAP; Lead Routing matches inbounds to accounts and routes them to the right rep in seconds; List Upload cleans, enriches and imports lists without manual field mapping. Any of them can be bought standalone. Because they run on the same platform, running more than one compounds — the capability handling your replies already knows the campaign that produced them.

No. Every capability is sold on its own — if all you need is email reply management, allGood Email Reply Management is what you buy. Adding another later is a new capability on the platform you already run, not a second tool to integrate, so your data and context carry over.

Salesloft recommends allGood as the replacement for Drift Email, and allGood Email Reply Management is the capability that takes over the job. The migration is a read, not a rebuild: allGood Email Reply Management reads your existing Drift configuration and recreates it as a reasoning system, so you do not export rules, map fields, or re-enter anything. Minutes, not weeks.

No. allGood runs inside Marketo, HubSpot, Eloqua, Pardot and Salesforce rather than replacing them. Your MAP still owns the sending and the database; allGood does the judgment work around it — the campaign build, the lead quality, the routing, and the replies your MAP was never built to handle.

Mary is the name of the AI agent inside allGood — the part that actually does the work. You buy allGood, or any one of its capabilities; Mary is what the agent running them is called. You'll hear the name in customer videos and quotes, where teams talk about briefing Mary the way they would brief a colleague.

Traditional marketing automation executes pre-built workflows — if X, then send Y, and someone has to write every rule. allGood reasons about each campaign, lead and reply individually, then acts, and shows you the reasoning behind each action so you can validate it before it ships. No rules engine to maintain.